Please check “Yes”, “No”, or “N/A”. Record your “Yes” answers in the box below. Next to your “yesses”, record the number of applicable questions you answered. YES NO N/A Do you know if they have ever opened your emails? Do you know where they click on your emails? Do you know their online purchase history? Do you know if they have ever made an in-store purchase? Do you know if they have ever abandoned a shopping cart on your website? Do you know their online browsing behavior? Do you know if they’re aware of future events/sales? Do you know if they are attending your events? Do you know if they engage you on social media? Yesses Applicable Answers Now let’s take a look at five different types of emails. / In the next sections, we’ll assess the complexity of your welcome, promotional, event registration, transactional, and cart abandonment emails. 6 | exacttarget.com