Before we dive into email types, let’s find out how well you know your subscriber. Please check “Yes”, “No”, or “N/A”. Record your “Yes” answers in the box below. Next to your “yesses”, record the number of applicable questions you answered. YES NO N/A Do you know your customer’s email address? Do you know their first and last name? Do you know their birthday? Do you know their loyalty program status? Do you know how they opted in to subscribe to you? Do you know when they opted in? Do you know their gender? Do you know their professional title? Do you know their industry? Do you know their location? Do you know their age range? Yesses Applicable Answers / Build 5 Emails from Blueprint to Greatness | 5