WELCOME 1EMAILS Make a good first impression. These emails are triggered when a person signs up as a subscriber. A good welcome series will include personalized content and a basic welcome message based upon the source through which the subscriber was acquired. Does your program include welcome emails? Consider the following questions: YES NO N/A Is your welcome program a series (more than one email)? Is your welcome email triggered and automated? Do you personalize the subject line (or use their name in the header)? Do you present offers based on customer profile? Are you promoting a way to build profile information (survey or quiz)? Do you promote your social properties? Do you promote a mobile app? Are you including a photo or video thumbnail based on click patterns? Do you pull in information from the onboarding vehicle? Do you present offers based on customer activity? Yesses Applicable Answers / Build 5 Emails from Blueprint to Greatness | 7