Scoring Count the number of “yesses” that you checked on eligible questions in the previous pages, and record them here for a final breakdown of your email marketing strategy: Yesses Applicable Answers Customer information (5) ............................................................................................... / Welcome email (7) ........................................................................................................... / Promotional email (10) ................................................................................................... / Event registration email (13) .......................................................................................... / Transactional email (16) ................................................................................................. / Cart abandonment email (19) ....................................................................................... / Total points .................................................................................................................................. / Percent score .............................................................................................................................. % 22 | exacttarget.com