5CART ABANDONMENT EMAILS Online shoppers abandoning carts is a natural part of the buying process, but it’s also a high-value behavior that’s worthy of a response. A great cart abandonment email will include images of the specific products left in the cart, highlight payment options, and promote current sales or free shipping offers. Does your program include cart abandonment emails? Consider the following questions: YES NO N/A Do you include images of products in cart? Does your cart abandonment email address the user by name? Do you include payment options or return policies based on loyalty level? Do you include current promotions available in their area? Do you recommend alternative products based on collective buyer data? Do you include new promotions specific to drive individual cart completion? Do you send your emails based on a specific cart value? Do you include a detailed cart list of products or services abandoned? Do you include details of the products viewed (reviews or description)? Do you recommend alternative products based on user site activity? Yesses Applicable Answers / Build 5 Emails from Blueprint to Greatness | 19