Cart Abandonment Email Example: Always use your customer’s name. Offer payment options here. Example: “Have you seen our 18 month same-as-cash financing offers? Get the latest styles today, and pay later.” Based on user history, offer a coupon they may not have seen to close the sale. Example: “We noticed you didn’t apply our 40% off coupon before you left. In case you haven’t seen it, here it is.” 20 | exacttarget.com