TRANSACTIONAL 4EMAILS Whether from an online or offline purchase, this email provides a receipt for the items bought. A great transactional email will include images, recommend related products, and include social sharing calls-to-action. Does your program include transactional emails? Consider the following questions: YES NO N/A Are you promoting a mobile tie-in? Do you follow up by sending informational emails (warranty info/instructional)? Are you emailing a receipt for purchased products or services? Do you follow up by sending a product review/survey request? Following a transaction, are you recommending products or services based on user profile? Are your transactional emails providing an opportunity to capture more data (product or loyalty program registration)? Do you include an opportunity to share socially? Are you including images of products or services purchased? Are you recommending similar products or services in your follow-up email? Are you recommending similar products or services based on site activity? Yesses Applicable Answers / 16 | exacttarget.com