Contents INTRODUCTION ...............................................................................................................3 INSTRUCTIONS .................................................................................................................4 SECTION 1 | Welcome Emails .......................................................................................7 SECTION 2 | Promotional Emails ..................................................................................10 SECTION 3 | Event Registration Emails.........................................................................13 SECTION 4 | Transactional Emails .................................................................................16 SECTION 5 | Cart Abandonment Emails ......................................................................19 CONCLUSION ...................................................................................................................24 2 | exacttarget.com