2PROMOTIONAL EMAILS These emails promote great deals, products, and content. A good promotional email series will look great across all devices, make recommendations based on personal information, and include dynamic and engaging content. Does your program include promotional emails? Consider the following questions: YES NO N/A Is your content responsive for multiple device types? Are you driving content specific to your customer’s birthday? Are you promoting based on loyalty status? Are you gathering customer data through promoting contests or events? Are you featuring products based on seasonal trends? Are you tailoring content to individual customers based on their location? Are you leveraging Predictive Intelligence from your website? Are you tying your promotional email campaign to other channels? · Social or mobile? · In-store experience (possibly through QR code)? Yesses Applicable Answers / 10 | exacttarget.com