EVENT REGISTRATION 3EMAILS These emails confirm a person’s registration for an event and give them important logistical information about attending. A great event registration email series includes real-time information and might interface with an event mobile app. Does your program include event registration emails? Consider the following questions: YES NO N/A Do you promote a post-event survey? Do you promote registration to upcoming events? Do you customize registration invitations based on user profile information? Do you have a pre-event email series based on a user’s purchase history? Do you send emails with live updates during the event (weather/traffic)? Do you include travel details based on user location? Do you use data to suggest sessions, dinners, or other aspects of the event? Do you promote event social details and your company’s social properties? Does your post-event email series include next steps (videos/decks) based on sessions attended? Do you offer preferred status to register for next year’s event based on individual experience? Do you recommend sessions based on viewed sessions on your website? Yesses Applicable Answers / Build 5 Emails from Blueprint to Greatness | 13