Customer Spotlight Luxury consignment leader, The RealReal, isn’t available for purchase,” said Justin Parker, offers the world’s largest selection of designer director of retention marketing. If a customer products and blue-chip art from hundreds of views a product without purchasing, they are artists. The RealReal needed a way to offer real- notified by email when that item drops in price time, personalized product recommendations. and receive related product recommendations. The company turned to Marketing Cloud’s email, mobile, and Predictive Intelligence solutions. For emails containing this predictive content, open rates are four times higher. Parker With Predictive Intelligence, The RealReal can estimates that Predictive Intelligence, and the continuously update its catalog of thousands of personalized content it generates, are also one-of-a-kind items to issue current, dynamic directly responsible for approximately 5% of customer recommendations both in email all sales. “With Salesforce, marketing becomes and on the site’s home page. “We will never less about us and more about the needs and recommend a product to a customer that preferences of our customers.” 14 | exacttarget.com