Customer Spotlight Grammarly, a free app that keeps users’ written, mistakes found, and vocabulary used. grammar and spelling in check, has a fresh Price said the response to this unique customer approach to email using Marketing Cloud’s experience has been overwhelmingly positive. AMPscript, which can render email content on The weekly emails average a 5% higher open a subscriber-by-subscriber basis. rate than the company’s other email campaigns. “At the end of the day we want happy, active Grammarly also saw an increase in premium users,” said Drew Price, head of product account conversions, which Price credits to the marketing for Grammarly. This focus on popularity of the weekly emails. “We attribute the customer satisfaction inspired an innovative new success to the large amount of dynamic content campaign. Grammarly sends a weekly digest to and small details that ensure each individual user all free and premium users, including actionable gets a very personalized and instructive digest.” data for each writer, such as number of words 10 | exacttarget.com