Customer Spotlight Entertainment Benefits Group (EBG), one of the continue to rise.” Year-over-year open rates are up largest privately held travel and entertainment 75%, orders have grown by 42%, and revenue providers, recently launched a high-performing has increased by a whopping 45%. abandoned cart campaign. Now, open rates for the company are well above the average of After Entertainment Benefits Group expanded similar efforts — between 36%–40%. its hotel inventory to over 80,000 hotels in 2014, the company used Marketing Cloud to EBG email marketing manager, Stephanie keep customers informed with a focused email Gustave, said issuing the abandoned cart emails campaign. “Providing relevant communications was easy with the support of Marketing Cloud. in real time is where the true growth lies,” said “While we are continuing to optimize and test the Gustave. Following the expansion and launch program to improve our results,” she said, “our of these notification emails, business grew by conversion rates for the abandoned cart program over 300%. 8 | exacttarget.com