Customer Spotlight Online lingerie seller Adore Me began email Adore Me created a welcome email campaign marketing with simple batch and blast lists but based on their testing data. This series of found its customer base disengaged. Enter seven emails progresses from general to more Marketing Cloud. personalized offers to build brand loyalty and increase VIP membership. The welcome series Adore Me analyzed the behaviors of subscribers resulted in a 23% increase in conversions to and discovered that 80% of conversions happened purchase. “It’s a great example of how we use within the first week a customer opts into email. Marketing Cloud to fine-tune our communication When the team focused on increasing membership with customers,” said Josselin Petit-Hoang, for its VIP program, they turned to A/B testing with marketing associate. Marketing Cloud and found which messages and frequencies best resonated with subscribers and made changes to email campaigns. 20 | exacttarget.com