Contents Create Content and Campaigns ........................................................................................................................6 Entertainment Benefits Group ................................................................................................................................... 8 Grammarly .................................................................................................................................................................... 10 Send Highly Personalized Email ........................................................................................................................12 The RealReal .................................................................................................................................................................. 14 Calamos Investments .................................................................................................................................................. 16 Track and Test Data .............................................................................................................................................18 Adore Me ....................................................................................................................................................................... 20 Blue Star Families ......................................................................................................................................................... 22 Drive Performance Across Every Channel ........................................................................................................24 WeddingWire ................................................................................................................................................................ 26 DonorsChoose.org ....................................................................................................................................................... 28 4 | exacttarget.com