4 The Unenlightened Email: This simple receipt email is mostly text-based TRANSACTIONAL and contains little information besides the purchase and shipping details. The e-receipt EMAILS version is largely a scan or replica of the paper-based store receipt. Whether from an online or offline purchase, this email provides a receipt for the items bought. IQ Boost Opportunities: Include images of the products purchased Include recommendations of related products or accessories Include seasonal messaging Include social sharing calls-to-action Add post-purchase emails 10 | SALESFORCE.COM/MARKETINGCLOUD