The Unenlightened Email: This basic cart abandonment email arrives a couple of days after a cart is abandoned and simply notifies the subscriber that they’ve left 5 something in their shopping cart, without saying what. CART ABANDONMENT EMAIL IQ Boost Opportunities: Online shoppers abandoning Determine the natural rate of return to their carts is a natural part of abandoned carts and send your email shortly after the buying process, but it’s also Include the names and images of the a high-value behavior that’s specific products left in the cart worthy of a response. Include recommendations of alternative products Promote current sales, free shipping offers, and seasonal information Highlight your payment options, return policies, price-matching guarantee Include customer service phone number and live chat service, if offered Highlight reviews of the product Send a series of cart abandonment emails, if the value of the cart justifies it 12 | SALESFORCE.COM/MARKETINGCLOUD