In this guide, we’ll walk you through how to step up the effectiveness of five different kinds of emails: 1 WELCOME EMAILS 2 PROMOTIONAL EMAILS 3 EVENT REGISTRATION EMAILS 4 TRANSACTIONAL EMAILS 5 CART ABANDONMENT EMAILS For each type of message, we’ll present an industry-specific example that will demonstrate how to turn IQ Boosting Opportunities into effective action. 5 BLUEPRINTS FOR BUILDING SMARTER EMAILS | 3

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