3 The Unenlightened Email: This single email confirms their registration, EVENT provides basic information about the venue and program, and links to the event website REGISTRATION for additional details. EMAILS These emails confirm a person’s registration for an event and IQ Boost Opportunities: gives them important logistical information about attending. Add a pre-event email series Add at-event messaging Add post-event messaging Combine with an event mobile app and location- and time-based push and email messaging Include live content for real-time information Include dynamic content based on behavior