2 The Unenlightened Email: This broadcast promotional email uses PROMOTIONAL desktop-centric design and presents the EMAILS same content to every subscriber. Touting great deals, great products, and great content, these emails represent IQ Boost Opportunities: of the vast majority Migrate to a responsive email of the emails template so content is easy to read and interact with on smartphones, most marketers desktops, and everything in between send, especially B2C marketers. Use personalization to include account details Include personalized recommendations using predictive intelligence Use dynamic content to include local information 6 | SALESFORCE.COM/MARKETINGCLOUD